Press Releases


ARES Opens The Doors On Flagship Dubai Showroom

Febraury 2016 – Dubai


ARES, the luxury automotive atelier, is set to officially open its doors to the 12,000 square feet Dubai flagship showroom with an exclusive VIP launch event on March 12, 2016. Dubai’s elite will be introduced to the world of ARES and will witness the unveiling of three new ARES works, which have not been showcased anywhere in the world…. Read More



ARES Opens The Doors On Flagship London Showroom

July 2015 – Modena, Italy


Today marks the start of another exciting chapter in the success story of Italian automotive atelier ARES.  In collaboration with distribution partners the STREIT Group, ARES opens its first ever boutique showroom in the heart of London’s Mayfair. After several weeks of development and refurbishment work, the site – 77 Piccadilly – is now welcoming discerning luxury car buyers from across the capital, the south-east… Read More



Stunning Lamborghini Huracán by ARES makes its London debut

July 2015 – Modena, Italy


One of the world’s most dramatic performance cars has been reimagined by bespoke vehicle creators ARES for buyers who demand the ultimate in supercar exclusivity.  Available to view at the opening of the new boutique store in London’s Piccadilly, the bold and aggressive exterior lines of the original design are re-enforced by subtle modifications to optimise aerodynamic performance. The result is a unique and stunning… Read More



Mercedes-Benz G-Class by ARES takes centre stage at London boutique launch

July 2015 – Modena, Italy


It’s arguably the world’s most recognisable 4×4, and bespoke automotive specialists ARES has worked with dedication to ensure its re-imagining of the Mercedes-Benz G-Class keeps the timeless appearance of the original intact. A real draw during the opening of the new London boutique in Piccadilly, this new version is authentic in every way and represents the best of two worlds – super-capable off-roader and… Read More



The Mercedes-Benz S-Class by ARES

July 2015 – Modena, Italy


A CLASS APART IN THE WORLD OF LUXURY LIMOUSINES. Aimed at the most discerning customers, the luxurious and exclusive character of the car shines through. Its unique wood interior, re-shaped seats covered in the finest Italian Nappa leather and a performance-orientated exterior design are key to the transformation of this now very capable limousine. The best is made better by ARES with the option… Read More



The Range Rover 600 Supercharged

July 2015 – Modena, Italy


BRITISH ELEGANCE, ITALIAN DESIGN BY ARES. A feast of exquisite detailing that utilises only the finest leather, Mediterranean oak and other state-of-the-art materials, the Range Rover 600 Supercharged is exceptional in design, performance and comfort. ARES has worked with dedication to enhance the timeless qualities of the Range Rover’s instantly recognisable design language. Custom-designed carbon fibre components… Read More



ARES Atelier Introduces Its Interpretation Of The Range Rover Supercharged

January 2015 – Modena, Italy


BEYOND PERFORMANCE. BEYOND DESIGN. BEYOND EXPECTATON. Luxury Italian automotive atelier ARES has created the most desirable Range Rover, capturing the very essence of understated British elegance combined with an undertone of pure sporting prowess. Both the interior and exterior have been treated to a stunning upgrade throughout to help accentuate the desired look and feel… Read More



Automotive Atelier Ares Announces New Partnership

January 2015 – Modena, Italy


LEADING ARMOURED VEHICLE MANUFACTURER STREIT GROUP TO DISTRIBUTE ARES CARS. Modena based automotive design house ARES is delighted to announce an exciting new partnership with the STREIT Group. The development means that STREIT Group will have the rights to distribute ARES vehicles throughout their established networks in the Middle East and Africa. In addition to this, both companies have agreed to collaborate together on exclusive armoured passenger vehicles … Read More



Ares Automotive Atelier Arrives

November 2014 – Dubai, UAE


UAE PREMIERE IN CONJUNCTION WITH THE DUBAI GRAND PARADE. The exclusive Italian luxury car specialists showcased a selection from their extensive portfolio at the Dubai Grand Parade launch event on Thursday (27th) evening at Meydan Racecourse. Hosted by both ARES and the Dubai Motor Festival, the event was attended by hundreds of luxury super car drivers and prestigious VIP guests keen to get a preview of ARES unique vehicles … Read More



Global Launch Of The Automotive Atelier Ares

23/06/2014 – Modena, Italy


BEYOND PERFORMANCE. BEYOND DESIGN. BEYOND EXPECTATON. Today, we are delighted to announce the launch of ARES, a luxury automotive atelier based in Modena, Italy! ARES creates unique, handcrafted, high-performance cars, ensuring that aesthetics and performance combine to provide customers with an unlimited wealth of bespoke car exterior and interior design, as well as engineering innovations ARES has brought together a highly … Read More



Ares Announces New Executive Chairman And The Official Launch Of Operations In The UAE

11/04/2014 – Modena, Italy


BEYOND PERFORMANCE. BEYOND DESIGN. BEYOND EXPECTATON. Luxury automotive atelier ARES is delighted to announce the appointment of Dubai-based entrepreneur Waleed Al Ghafari as it’s new Executive Chairman. Mr Al Ghafari Waleed will work closely alongside the current ARES management team to take the company forward and secure new business in the Middle East and abroad. In addition to announcing Mr Al … Read More